Cashman Compute Associates Develops Online Store For Vitamin Client, Launch Expands Sales Trough E-Commerce
Old Lyme, CT, September 24, 2004—Health-conscious consumers can now get quality vitamins and natural health supplements delivered right to their door, thanks to a new website launched today by Cashman Computer Associates on behalf of Nature’s Aide Inc. Informative, easy to use, and secure, the site, www.naturesaide.com, provides Internet users access to everything from St. John’s wort to green tea extract to the company’s best seller, Oral Chelation Formula, a potent blend of 42 vitamins, minerals and herbs designed for peak cardiovascular function. Previously these products were only available in the company’s retail store or through a mail-order catalogue.
CCA provided everything from website development and hosting to search engine ranking and e-mail marketing, all of which are necessary to sell effectively on the Internet. In addition, the company will provide ongoing reports of website statistics including search terms users employ to find the site, customer demographics, peak activity times, popular pages, and time spent viewing each page. Clients like Nature’s Aide can use this information to help develop the most effective strategies for reaching customers.
In business since 1997, Nature’s Aide gained a reputation as a high-quality provider of vitamins and supplements by purchasing nutritional compounds from reputable laboratories and then formulating products in its own FDA-approved facilities. After seeing sales potential in a home-grown website, company President Ed Bremer hired CCA to develop and implement a professional e-commerce operation to reach more customers and expand sales. “We decided to turn our online store over to the professionals at CCA,” he says. “They did a terrific job. Our new and existing customers, whose enthusiasm for our products has been tremendous, are delighted with the functionality and ease of use provided by CCA. They’re amazed at how convenient e-shopping can be. I am thrilled at what the Internet does for sales. Involving a professional e-commerce company definitely makes all the difference.”
CCA president Bob Cashman remarked, “The concept of e-commerce is all about using the Internet to do business better and faster. Whether clients want to build an e-commerce-enabled website from the ground up or add e-commerce capabilities to an existing site, we have the expertise to guide them into this new world of business opportunity.
One of the fastest growing IT consulting firms in Connecticut, CCA delivers fast and reliable service to a variety of businesses, schools and other organizations throughout New England. As a full-service technology provider, CCA’s focus is on client satisfaction implemented through the quality and talent of its employees. Because CCA prides itself on a high level of customer service, its technicians are certified in a broad range of technologies and areas of expertise. CCA offers technology solutions in network design, installation and administration, software, website design and hosting, customized application development, remote access, and training.
For more on Cashman Computer Associates, visit www.ccait.com.
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